Using various sets from the TV commercial, we created different pages for our microsite. Each page delivers information on a specific theme relating to one of Sasol’s many innovations. As the visitor landed on the microsite, they were introduced to Sasol's views on the potential and power of innovation. They were also prompted to enter their name and pull the light switch to begin the journey.
Every stage revealed a thought-provoking question posed by Sasol, and allowed for user interaction through pinpoints. Each pinpoint presented pertinent Sasol technology that touched the visitor’s life each and every day. The journey was personalised even more by incorporating the visitor’s name into the artwork itself.
Our microsite spoke to Sasol’s vision – true art of innovation lies not in the idea itself, but rather what we do with it.